A New Look, Same Mission: Why We’re Refreshing Our Brand
We’re excited to launch a refreshed visual identity that better reflects who we are and where we’re going.
At Stepped Care Solutions, we work with organizations and communities to reframe, rethink, and redesign how mental health and substance use health care are delivered. Our new brand identity expresses the values at the heart of this work: flexibility, accessibility, and collaboration.
We’re guided by the belief that care should meet people where they are. Our principle of open access ensures individuals can connect to the support they need when they need it in a way that works for them.
So, what’s changing?
- Our logo now features a circular design, replacing the “steps” of our past logo. This symbolizes connection, movement, and the flexible nature of the Stepped Care 2.0® model.
- Our colours and fonts have been updated to reflect a fresh new look for SCS while ensuring usability and inclusivity.
What to Expect
You’ll start to see our refreshed look beginning in June—on social media, at upcoming events, and gradually across our website and materials. Some elements will take a little longer to shift, but our direction is clear. This update reflects our commitment to accessibility, collaboration, and meaningful system transformation, and we’re excited to share it with you.